How to Maintain Consistency in Branding

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With more businesses expanding their online presence through company Websites, sub-sites, blogs, and social-media portals, it is becoming more important to identify a successful branding strategy and staying true to it. The visual marketing campaign is probably the most important aspect of a company’s brand. Logos, fonts, tag lines, slogans, mottos, avatars, and more should all have strong visual appeal, should properly convey the tone and image that the company wants to portray, and should be used consistently. Therefore, if your company has profiles on Facebook, Twitter, and YouTube, customers should be able to instantly recognize your brand through the use of the same logos, tag lines, and other visual information. There should never be a question that this is a different company that just happens to bear the same name.

Posted by editorial 3665 days ago in Design  |

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